Assignment
Create ongoing content and build an asset library for daytime dining’s fastest-growing chain, Eggs Up Grill.
What came out of that?
I had the opportunity to art direct the social content and plan/edit the food photography applied across 90+ franchise locations.
Our assets contributed to Eggs Up's owned channels acquiring 193,048 new followers in 2024.
Create ongoing content and build an asset library for daytime dining’s fastest-growing chain, Eggs Up Grill.
What came out of that?
I had the opportunity to art direct the social content and plan/edit the food photography applied across 90+ franchise locations.
Our assets contributed to Eggs Up's owned channels acquiring 193,048 new followers in 2024.
Senior Photographer: Paul Skinner
Graphic Designers: Nima Ayagh, Lucas Harmon, Seth McCachern
Copywriter: John Stone, Covey Holmes
Art Director: Anna Rissanen
Associate Creative Director: Kenny Duncan
Creative Director: Chad Brophy
VP of Social Media: Kayla Zarecky
Social Media Specialists: Maya Scott, Taylor Murdock
Project Managers: Becky Radford, Kelsey Lynch
Account Executives: EmmaLee Eiseman, Heather Opie
Agency: Tattoo Projects
Graphic Designers: Nima Ayagh, Lucas Harmon, Seth McCachern
Copywriter: John Stone, Covey Holmes
Art Director: Anna Rissanen
Associate Creative Director: Kenny Duncan
Creative Director: Chad Brophy
VP of Social Media: Kayla Zarecky
Social Media Specialists: Maya Scott, Taylor Murdock
Project Managers: Becky Radford, Kelsey Lynch
Account Executives: EmmaLee Eiseman, Heather Opie
Agency: Tattoo Projects
As organic social gained traction, the client was hungry for more. We worked with our media partner, Hyperlocology, to strategize a paid digital media plan from June - August in 2025. The results were decadent and delicious.
Throughout the process, I learned to clearly communicate my vision to the production team. Turns out, I love telling people what to do.
In post, I got to flex my After Effects/Premiere skills to create engaging video content.
From creating pre-production books, shot lists, and client-facing decks to organizing, editing, and delivering final photography, I was involved in every step of the process.
A sample of the food editing magic.
Emails brought to you by Mailchimp and Attentive.
And before you leave to see more of my awesome work, here's some of our top-preforming social posts. They garnered over 1,047,738 impressions and 56,973 clicks.
