Assignment
Develop a full-funnel campaign, trade show collateral, and social strategy to position SENIX as the go-to tool that makes anyone feel like an industry pro.
Develop a full-funnel campaign, trade show collateral, and social strategy to position SENIX as the go-to tool that makes anyone feel like an industry pro.
Main Thought to Communicate
From cordlessly convenient battery power to 4-cycle gas, SENIX gives power tool users tons of options.
What came out of that?
We sponsored a NASCAR race car, created a blower-powered mini golf experience, and carved turkeys with hand saws while running quarterly campaigns that helped them grow 300% YoY in 2024.
From cordlessly convenient battery power to 4-cycle gas, SENIX gives power tool users tons of options.
What came out of that?
We sponsored a NASCAR race car, created a blower-powered mini golf experience, and carved turkeys with hand saws while running quarterly campaigns that helped them grow 300% YoY in 2024.
Graphic Designers: Nima Ayagh, Seth McCachern
Copywriters: John Stone, Covey Holmes
Associate Creative Director: Kenny Duncan
Creative Director: Chad Brophy
VP of Social Media: Kayla Zarecky
Social Media Specialists: Maya Scott, Taylor Murdock
Project Managers: Becky Radford, Kelsey Lynch
Account Executives: EmmaLee Eiseman, Heather Opie
Agency: Tattoo Projects
Copywriters: John Stone, Covey Holmes
Associate Creative Director: Kenny Duncan
Creative Director: Chad Brophy
VP of Social Media: Kayla Zarecky
Social Media Specialists: Maya Scott, Taylor Murdock
Project Managers: Becky Radford, Kelsey Lynch
Account Executives: EmmaLee Eiseman, Heather Opie
Agency: Tattoo Projects
Great branding makes a lot of noise. Great tools don't have to.
To be heard in a saturated power tool industry, we made SENIX resonate with its unique selling points: Unmatched gas-less power and best-in-class motors that'll make sure you never hear from HOA Karen again.
To be heard in a saturated power tool industry, we made SENIX resonate with its unique selling points: Unmatched gas-less power and best-in-class motors that'll make sure you never hear from HOA Karen again.
The copywriters wrote attention-grabbing headlines to highlight cutting edge features. The designers powered them with visuals that pull their weight. Together, we launched SENIX's X6 series that dominate the 60V landscape.
This campaign showcased the X6 series' best-in-class power, pro-level performance, and neighborhood-friendly innovations, flexing the messaging from OOH ads and sales collateral to social media.
It takes a race car 850 horses to hit 170 mph. We did it with 60 volts. SENIX sponsored a car for NASCAR's All-Star Race Weekend at North Wilkesboro Speedway in 2024. Austin Dillon debuted the No. 3 SENIX car and helmet— and blew away the competition.
Below are some of the race-themed gifs I made— which raked in 107,500+ impressions during race weekend.
It was time to make SENIX the talk of the trade show floor.
The X6 series launched in time for the 2023 Equip Expo and we cut through the noise. SENIX became the most visited brand for any Expo newcomer.
The X6 series launched in time for the 2023 Equip Expo and we cut through the noise. SENIX became the most visited brand for any Expo newcomer.
We put every square foot to work: branded pop-up banners, massive custom overhead signage, and more power tools than a hardware store. There was even a custom "Blow-in-One" golf course installed front and center.
As Third Eye Blind took the stage, VP of Sales Rocky Reynolds fired up a custom t-shirt cannon and made it rain SENIX swag onto hundreds of concertgoers.
SENIX has a bold brand personality. We designed stickers to match that energy. With the goal to speak the attendees' language, our team had the freedom to push brand guidelines to lean into the rowdy Expo nature. The result: not a single sticker leftover.
SENIX tasked us to take on their social to-do list.
They sent us tools. We made them sing. I helped build and direct the social stage that led to +1,762% Follower Growth YoY, +291 Increase in Impressions YoY, and +262 Increase in Engagement YoY in 2024.
They sent us tools. We made them sing. I helped build and direct the social stage that led to +1,762% Follower Growth YoY, +291 Increase in Impressions YoY, and +262 Increase in Engagement YoY in 2024.
My favorite thing we did for SENIX's social account is the thanksgiving post. I successfully pitched and directed an early 2000s informercial spoof to highlight the 20V "Dinner" Saw.
I draw out keyframes with arrows to support the shot description whenever creating shot lists. The pre-production is the most crucial part of the process in my opinion. I get to write and illustrate the vision in my head that the team then helps bring to life.
