Assignment
Tattoo Projects is a creative advertising agency based out of Charlotte, North Carolina. For this project we created custom collateral and catered messaging to leverage Tattoo's capabilities and recruit new business.
For this pursuit, we aimed at Ozium— an air sanitizer long stuck in its niche as a marijuana odor eliminator. And after Ozium's AOR went out of business, things got a little messy, so, it was time to wipe the slate clean.
Tattoo Projects is a creative advertising agency based out of Charlotte, North Carolina. For this project we created custom collateral and catered messaging to leverage Tattoo's capabilities and recruit new business.
For this pursuit, we aimed at Ozium— an air sanitizer long stuck in its niche as a marijuana odor eliminator. And after Ozium's AOR went out of business, things got a little messy, so, it was time to wipe the slate clean.
Graphic Designer/Art Director: Nima Ayagh
Copywriter: Duncan Heredia
Associate Creative Director: Kenny Duncan
Creative Director: Chad Brophy
Social Media Specialist: Taylor Murdock
Project Managers: Becky Radford, Kelsey Lynch
Account Executives: EmmaLee Eiseman, Heather Opie
Agency: Tattoo Projects
Copywriter: Duncan Heredia
Associate Creative Director: Kenny Duncan
Creative Director: Chad Brophy
Social Media Specialist: Taylor Murdock
Project Managers: Becky Radford, Kelsey Lynch
Account Executives: EmmaLee Eiseman, Heather Opie
Agency: Tattoo Projects
And what's the best way to clean up? With custom toilet paper.
We paired reliability and comfort with catered messaging on each square of TP TP (Tattoo Projects Toilet Paper).
We paired reliability and comfort with catered messaging on each square of TP TP (Tattoo Projects Toilet Paper).
Each roll was then packed into a custom gift box, along with branded stickers, a capabilities booklet, and a personalized note. Each box was shipped to perspective clients and followed up with an email.
I got the opportunity to flex my design skills across multiple disciplines like packaging, UX/UI, motion/animation, layout, and publication design.
EmmaLee, the world's best Account Executive, suggested we animate the branded stickers into GIPHYs. We needed a way to deliver them so we also created a microsite in Webflow. The site was accessed through a QR code featured on our personal note.
MICROSITE LINK: https://ozium-tattoo-projects.webflow.io/
And Kelsey, our very talented Project Manager, volunteered to package the boxes. All she needed was a table, gloves, and some matcha. Enjoy a fun little BTS moment of her packing skills below.
SOUND CREDIT: OH HONEY - DELEGATION
